Wedge01
Clinic wedge
Go-to-market starts where trust, health intent and follow-up needs already exist.
SmartEating turns personal health context into personalized meal plans — helping clinics scale nutrition follow-up while building the evidence foundation for future consumer and medical nutrition software.
Clinic wedge
Go-to-market starts where trust and follow-up needs already exist.
Evidence moat
Research foundation, professional workflows and future evidence milestones.
Consumer scale
The same infrastructure can expand toward direct consumer subscriptions.
Go-to-market starts where trust, health intent and follow-up needs already exist.
Research foundation, professional workflows and future evidence milestones increase defensibility.
The same nutrition infrastructure can scale toward direct consumer subscriptions over time.
People increasingly have access to blood tests, body metrics, wearables and lifestyle insights — but still struggle to translate that data into practical food choices.
The gap
SmartEating translation layer
Blood tests, body metrics and wearables are becoming more accessible.
AI can help translate context into more adaptive nutrition guidance.
Nutrition guidance demand exceeds available one-to-one capacity.
Users and clinics are looking for earlier, more practical support.
Product logic
SmartEating connects personal context, nutrition logic and feedback loops into a single system — practical meal guidance that can be supported by professionals.
Goals, preferences, routines and relevant health data.
Research-informed nutrition principles translated into practical guidance.
Meal guidance adapted to user needs and everyday life.
User input helps refine guidance over time.
Clinics and nutrition professionals can support users between consultations.
Global personalized nutrition market
2026 → 2034 · CAGR 18.1%
The global market for personalized nutrition is moving from supplements and DNA-kits toward AI-driven platforms that translate health data into daily action — exactly the layer SmartEating operates in.
Europe digital health market
2026 estimate · Germany, France & UK = 57% of revenue
SmartEating's launch geography (Nordics + UK) sits inside the fastest-moving regulatory bloc in Europe — DiGA in Germany, PECAN in France, NHS digital procurement in the UK — all building reimbursement pathways for evidence-based digital health.
Addressable clinical workforce in Nordics + UK
Registered dietitians · primary B2B channel
SmartEating goes to market through clinics. The UK alone has 12,168 BDA members; Norway adds ~900 through KEFF; Sweden, Denmark and Finland add another 2–3,000 through their national associations.
Market figures: third-party reports. Workforce figures: national dietetic associations. SmartEating's serviceable market estimates available on request.
SmartEating starts with clinics as the trusted entry point.
Each layer adds revenue potential without changing the underlying platform logic — from clinic subscriptions, to active user follow-up, to consumer scale over time.
Direct-to-consumer subscription layer as the infrastructure matures.
Variable revenue tied to active users receiving structured follow-up.
Subscription layer for clinics and professional environments.
Product ready for pilot use. F4HL license/LOI, public innovation support and scientific advisory foundation.
First commercial pilots with Norwegian private clinics and a national patient organization. Validates clinic workflow and user activity.
Pilot with 274 pre-diabetes patients across Norwegian GPs (PraksisNett). Primary endpoint: HbA1c.
Pilot with 328 participants from the Bergen i Endring cohort. Primary endpoint: NORRISK-2 cardiovascular risk score.
Consumer subscription pathway built on clinic-supported learning and product iteration.
The full investor presentation includes funding round details, financial model, roadmap, pilot status, business model, regulatory framing, evidence pathway and investor FAQ.
We share the full presentation with qualified investors after a short introductory dialogue.